Our Story

We design beautiful and sturdy baby and toddler wear made right here in New Zealand.

We believe in producing high quality designer baby and toddler wear that lasts, and is made in New Zealand from renewable natural fibres wherever possible. With our focus on New Zealand and Australian Merino our clothes are non-irritant, hypo-allergenic, machine washable, and can even be tumble dried on a low setting. 

Our goal is to only introduce other inputs and fibres when needed to give a design it's best life for baby and toddler, while also helping them look as cute as can be.

Designed for living - our clothes are hard wearing and warm while still being breathable and comfy for the little ones. They are made to wash up like new, and they will still be around for the next brother or sister.

We follow an ethical path and where possible use renewable and recyclable packaging products. We want to leave the planet in a good shape for the generation we are dressing.

Our only ask of you is to treat our clothes as well as your loved ones, and let us know how much they enjoy them!