We design beautiful and sturdy baby wear made right here in New Zealand.
We believe in producing high quality designer baby wear that lasts, and is made in New Zealand from renewable natural fibres as much as possible. With our focus on New Zealand and Australian Merino our baby clothes are non-irritant, hypo-allergenic, machine washable, and can even be tumble dried on a low setting.
Our goal is to only introduce other inputs and fibres when needed to give a design its best life for baby while also helping them look as cute as can be.
Designed for living - our clothes are hard wearing and warm while still being breathable and comfy for baby. They are made to wash up like new, and they will still be around for the next little one.
We follow an ethical path and where possible use renewable and recyclable packaging products. We want to leave the planet in a good shape for the generation we are dressing.
Our only ask of you is to treat our clothes as well as your loved ones, and let us know how much they enjoy them!